Goal 1: Increase awareness for Hidden Treasures by Caritas.
Objectives
• Create one event specific to Hidden Treasures.
• Increase media coverage of the stores by five percent.
• Increase direct communication to supporters of Hidden Treasures by 15 percent.
Tactics
• Plan and execute a new annual event.
• Pitch updates on the store to the Waco Tribune-Herald, KWTX, KCEN, KXXV and The Wacoan twice a month.
• Include information on Hidden Treasures in quarterly Caritas newsletter and send out monthly email blast with information on sales.
Goal 2: Expand customer base.
Objectives
• Improve positive perception of Hidden Treasures by five percent.
• Increase store traffic by 20 people per week.
• Increase print advertising presence by five percent.
Tactics
• Promote higher-end merchandise.
• Distribute survey at beginning and end of campaign to measure perception.
• Post about sales on social media.
• Place flyers in new locations based on our target market.
Goal 3: Improve social media use.
Objectives
• Increase Facebook engagement by 10 percent.
• Increase Facebook page likes by 10 percent.
• Improve the visual content on the Facebook page.
Tactics
• Consolidate the two Facebook pages into one.
• Invite people to like the Hidden Treasures page and link event pages to the Hidden Treasures main page.
• Post appealing photo or graphic with each Facebook update.
Objectives
• Create one event specific to Hidden Treasures.
• Increase media coverage of the stores by five percent.
• Increase direct communication to supporters of Hidden Treasures by 15 percent.
Tactics
• Plan and execute a new annual event.
• Pitch updates on the store to the Waco Tribune-Herald, KWTX, KCEN, KXXV and The Wacoan twice a month.
• Include information on Hidden Treasures in quarterly Caritas newsletter and send out monthly email blast with information on sales.
Goal 2: Expand customer base.
Objectives
• Improve positive perception of Hidden Treasures by five percent.
• Increase store traffic by 20 people per week.
• Increase print advertising presence by five percent.
Tactics
• Promote higher-end merchandise.
• Distribute survey at beginning and end of campaign to measure perception.
• Post about sales on social media.
• Place flyers in new locations based on our target market.
Goal 3: Improve social media use.
Objectives
• Increase Facebook engagement by 10 percent.
• Increase Facebook page likes by 10 percent.
• Improve the visual content on the Facebook page.
Tactics
• Consolidate the two Facebook pages into one.
• Invite people to like the Hidden Treasures page and link event pages to the Hidden Treasures main page.
• Post appealing photo or graphic with each Facebook update.