Week 1 (Jan. 10 & 12)
Formed Group Contacted Client Reviewed Branding and Statements Discussed Group Member Strengths Week 3 (Jan. 24 & 26) Completed SWOT Analysis Invited Client to Final Presentation Began Campaign Branding Created Campaign Website Week 5 (Feb. 7 & Feb. 9) Chose Back to School Event Group Meeting Created Initial Questionnaire Wrote Executive Summary Week 7 (Feb. 21 & Feb. 23) Follow-up Meeting with Client Completed Paper Finished Campaign Website Printed Campaign Packed |
Week 2 (Jan. 17 & 19)
Met with Client Discussed the SWOT Analysis Began Division of Tasks Viewed Sample PR Campaigns Week 4 (Jan. 31 & Feb. 2) Revised Mission and Vision Statements Defined Key Publics Brainstormed Event Ideas Created Goals and Objectives Week 6 (Feb. 14 & Feb. 16) Submitted questionnaire Collaborated with Client on Event Current Social Media Evaluation Chose Metrics for Measuring Success Week 8 (Feb. 28 & March 2) Presented Final Research and Suggestions to Client |
Group Leadership
Grace - Executive summary, organizational history, social media ideas and branding
Jennifer - Campaign website, initial client outreach and written creative pieces
Kate - Public service announcement, questionnaire and metrics
Sara - Initial design elements, project timeline, poster and social media graphic
Rachel - Social media and media presence evaluation, social media idea and evaluation
Grace - Executive summary, organizational history, social media ideas and branding
Jennifer - Campaign website, initial client outreach and written creative pieces
Kate - Public service announcement, questionnaire and metrics
Sara - Initial design elements, project timeline, poster and social media graphic
Rachel - Social media and media presence evaluation, social media idea and evaluation